Conditional form builder

Ask the next question only when it matters.

A useful brief gives people room to explain their goal without showing every possible follow-up at once. Use choices to reveal the questions relevant to their situation.

Start with a templateStart blank ↗

Build around the request, not a list of fields.

Start with the outcome someone wants and the choices that change your next question. The Project brief template asks whether the work is new or an improvement, then shows an existing-project question only when it is relevant.

Use visibility for sections or individual blocks.

Select a block or section and open its visibility settings. Choose the input and condition that should reveal it. Keep the controlling question outside the hidden section so someone can always change their answer.

Be clear about what gets submitted.

A Send Response button saves the visitor’s current state, including inputs and calculated results, for the page owner. Review submissions in Responses. The current builder does not enforce required fields, and this template does not send email notifications.

Test every route through the form.

Change the controlling choice in Preview and check that the right follow-up appears. Keep field labels useful, placeholders illustrative and the submission button specific, such as “Send brief”. Visitors do not need a PageClay account to respond.

Make it your own

Build it in three steps.

  1. 01

    Start with a project brief

    Use the working template with scope, budget, timing and context.

  2. 02

    Edit the branching question

    Change the choices and the follow-up visibility condition together.

  3. 03

    Publish and review responses

    Share the link. Open Responses in the builder after someone sends their brief.

A few useful details.

Can a form include calculations?

Yes. Add Number and Choice blocks, then use a Result for an estimate or another helpful calculation alongside the questions.

Does the visitor need to sign in?

No. Anyone with the published link can use the form and send a response.

Is the form embedded in my website?

The supported flow is a hosted PageClay link. You can link to it from your website, messages or proposals.

Keep exploring

All templates ↗
Collect a request

Project brief

Give people a clear way to describe what they need, with follow-up questions that fit their request.

Explore template
Find a good fit

Recommendation quiz

Help someone find a sensible starting point with a few questions and a clear next step.

Explore template

A little help along the way.

Practical guideBuild a formula you can explain.Practical guideFrom a working draft to a useful shared link.Calculator builderTurn a few inputs into a useful answer.

Make something useful, then share it.

Create your page

No signup required to start.